Real Men of Genius (Class Assignment)

Man humor. Bud Light knows its target audience and knows how to appeal to them in a memorable way. The Bud Light itself doesn't really connect at all with the subject matter, but the attitude carried by the speaker attracts the Bud Light drinking crowd.

When agencies make attempts at humor, they run the risk of distracting viewers. That is, viewers will be unlikely to remember the product but rather the commercial. In this case, one not only remembers the humor but the product as well. "Bud Light presents: real men of genius."

And don't worry. I'm not an alcohol fan. :)