My Last Hurrah. Well. Maybe..

Well, this is my last post for my Advertising class but hopefully not my last dealing with advertising.  Here is my last insight.  Even though it takes a long time to develop characters like the Gieco lizard, if a new idea is grand or memorable enough, it is worth taking a risk and changing a campaign.  These new commercials are just funny and somewhat random, but I remembered them.  New ideas if clever and well executed can definitely reawaken awareness of a product or service.

Drum Roll Please!

Well, my portfolios are in, and I have the most excellent feeling about my graphic design one. Here is what I decided to submit. We'll see what happens! 

 Girl's Best Friend

Handy Dandy

Old Tree Hugger

Two World Collision

 Dance

 Easy As Pie!

 King of The Galaxy

One-of-a-kind

 Weeping Willow

 Chance

I Hate Back-up Plans...

Well, I will be applying for the Graphic Design program here in two weeks. Yikes! I decided that I will also apply to Photography. That means I need to prepare TWO portfolios in two weeks. No pressure. I'm pretty much there, but I want to make sure I am submitting my very best work. I will probably replace a few before this is all over. BYU is so competitive. This is what I want, but if for some reason I do not make it into either, I will plan on applying to the Advertising major after next semester and Advertising Design minor (that's right the same classes as Graphic Design). I hate back-up plans, but I LOVE loopholes. :) Well, wish me luck!

P.S. Coming soon! Some of my work from my art classes... :)

Real Men of Genius (Class Assignment)

Man humor. Bud Light knows its target audience and knows how to appeal to them in a memorable way. The Bud Light itself doesn't really connect at all with the subject matter, but the attitude carried by the speaker attracts the Bud Light drinking crowd.

When agencies make attempts at humor, they run the risk of distracting viewers. That is, viewers will be unlikely to remember the product but rather the commercial. In this case, one not only remembers the humor but the product as well. "Bud Light presents: real men of genius."

And don't worry. I'm not an alcohol fan. :)

Conveniently Convenient

In an era of emerging technology, the video store was ingenious for its time.  Who would have thought you could watch movies in your own home?  Yet, technology has not reached its limit.  Stores such as Hollywood Video and Blockbuster have struggled to keep up with it's relatively new competitor: Netflix. 



It seems as if Blockbuster's attempt to match (and outdo) Netflix's tactics is just not enough.  Netflix now satisfies their "waiting" customers with access to lists of movies at the touch of a button and all without leaving the comfort of their homes.  Talk about instant gratification!




Instant access is now not limited to the internet but also available through the Wii system.  I believe Netflix's new system owes its expected success not only to its convenience but also to dual advertising.   It is very possible that owners of the Wii system will be more likely to buy Netflix and vice versa.  It's unfortunate, but it's no wonder that Blockbuster went out of business.

Portfolio: Part 2

Well, here is the last set of images I am considering submitting in my portfolio.  I'll keep working to create new images and replace if I feel it necessary.  I hope you like it so far.

 Girl's Best Friend

 (a variation)

 One Of a Kind

When Night Falls

Two World Collision

Eat More Chickin

For any business to be successful it must be memorable. Customers must remember the quality of the products and services as well as their overall experience with the business. Every business has a personality that customers associate with the quality of those products.

The year that I was employed as a server at Chick-fil-a, I was expected to deliver good and friendly service. Not only is Chick-fil-a known for it's excellent food and good service but for it's famous personality: the cow. They catch your attention in a humorous and memorable way. I personally think that if it weren't for these sneaky and fun characters, Chick-fil-a would not be as successful. The next time I crave a chicken sandwich, you know where I'll be.

P.S. I was the cow!