Well, this is my last post for my Advertising class but hopefully not my last dealing with advertising. Here is my last insight. Even though it takes a long time to develop characters like the Gieco lizard, if a new idea is grand or memorable enough, it is worth taking a risk and changing a campaign. These new commercials are just funny and somewhat random, but I remembered them. New ideas if clever and well executed can definitely reawaken awareness of a product or service.
No comments:
Post a Comment